Three Problems with Esports Marketing

Episode number eight of the eSports iQ podcast series takes a no-holds barred look at three issues that hinder widespread audience growth for competitive video games. Specifically, why Riot Games CEO Nicolo Laurent’s statement that, “…by the end of the century most top sports are going to be esports,” will not age well unless the follow is addressed:

  • Challenges building mainstream entertainment appeal
  • The lack of player marketing
  • Emergence of different forms of gaming

Previous podcast episodes (in video format) are hosted on our YouTube channel.

The podcast is also available on Apple, Google and Spotify. Enjoy!

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