The ABC’s of eSports Eduselling

March 8, 2016

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Categories:Analysis, Insight, Sponsorship

Image courtesy of Africa Studio/Shutterstock

The basis of The ABC’s of eSports Eduselling is borrowed from the eduselling model originated in “Sport Promotion and Sales Management” by Richard L. Irwin, William Anthony Sutton, Larry M. McCarthy; blended with research, surveys and interviews taken during consulting engagements with companies and eSports rights holders, at eSports Group, LLC. The contents are a strategic outline for successfully identifying, approaching and winning corporate sponsors within the eSports marketplace.

Download the entire PDF handbook or view links to the three part web series, below:


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Alex Fletcher is founder & CEO at eSports Group, an eSports strategic consulting firm committed to meeting the demands of companies that want to reach young, digitally-minded consumers. Based in the Washington DC area, he consults and advises with companies to ensure the best possible returns in the eSports industry. Follow him on Twitter – @FletchUnleashed or contact by email –

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