
The Real ROI of Esports Influencer Marketing
March 10, 2021Tags: esports influencer marketing, video game streaming, eSports, eSports sponsorship, ROI
Categories:Podcast, Influencer Marketing, eSports iQ, Marketing, Sponsorship, StreamingThe latest episode of the eSports iQ podcast series explains what Oakley’s sponsorship of Seth “Scump” Abner reveals about the ROI of influencer marketing in esports. Including, how: Influencers and creators give brands a human voice in the world of online gaming Traditional sponsorship within/outside of esports is surprisingly different Brands can connect to audiences … Continue reading “The Real ROI of Esports Influencer Marketing”