The 2021 Guide to Esports Influencer Marketing, part 4

February 8, 2021

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Categories:Influencer Marketing, eSports iQ, Brands, Marketing, Sponsorship

Note: This is the final installment of a four part series. Click here to download the entire report (PDF). Dealing with demographics It is always important to connect with audiences that mirror demographics of your target market. This may seem irrelevant since esports fans are typically described as Millennial and Gen Z males. However, according … Continue reading “The 2021 Guide to Esports Influencer Marketing, part 4”

The 2021 Guide to Esports Influencer Marketing, part 3

February 8, 2021

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Categories:Influencer Marketing, eSports iQ, Brands, Marketing, Streaming

Note: This is the third of a four part series. Click here to download the entire report (PDF).  Finding influencers and activating brand ambassadors Riot Games’ League of Legends is the world’s #1 esports title. Case in point: The 2020 League of Legends World Championship drew 3.8 million peak viewers and racked up 139 million … Continue reading “The 2021 Guide to Esports Influencer Marketing, part 3”

The 2021 Guide to Esports Influencer Marketing, part 2

February 8, 2021

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Categories:Influencer Marketing, eSports iQ, Brands, Marketing, Streaming

Note: This is the second of a four part series. Click here to download the entire report (PDF).  How to proceed Traditionally, influencer marketing depends on finding people who are passionate about and active in your niche. For example, a cosmetic and an athleticwear brand will pursue different influencers. In esports, prominent personalities are active … Continue reading “The 2021 Guide to Esports Influencer Marketing, part 2”

The 2021 Guide to Esports Influencer Marketing, part 1

February 8, 2021

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Categories:Influencer Marketing, analytics, Brands, Marketing, Streaming

Note: This is the first of a four part series. Click here to download the entire report (PDF).  Introduction According to McKinsey, electronic sports (esports) is, “a specific subset of online gaming with a focus on the competition between human players…in a video/computer game with predefined rules.” While competing at video games is not new (think: arcade games of the past), it is a novel concept for many outside … Continue reading “The 2021 Guide to Esports Influencer Marketing, part 1”

Why Mixer Should Sign an Esports Team

November 26, 2019

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Categories:analytics, eSports iQ, Streaming, Uncategorized

“It’s the same me, just a different platform”  Ninja, on moving from Twitch to Mixer via Twitter 2019 has been an interesting affair for Mixer – Microsoft’s streaming service. Since, even in the aftermath of signing top content creators, like Ninja and Shroud, it’s clear that Twitch is still the 800-lb gorilla of the streaming world.   As it stands, Twitch, … Continue reading “Why Mixer Should Sign an Esports Team”

Why Overwatch Esports Needs Twitch

December 7, 2017

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Categories:analytics, Insights

Things are looking up for the Overwatch League (OWL). Franchises for the inaugural season are set. Last month’s Overwatch Cup had better viewer numbers than most expected. Plus, league commissioner Nate Nanzer also announced that home team skins will be available in-game starting early 2018. However, news that the OWL preseason will be aired exclusively … Continue reading “Why Overwatch Esports Needs Twitch”

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