The ABC’s of eSports Eduselling

March 8, 2016

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Categories:Analysis, Insight, Sponsorship

Image courtesy of Africa Studio/Shutterstock The basis of The ABC’s of eSports Eduselling is borrowed from the eduselling model originated in “Sport Promotion and Sales Management” by Richard L. Irwin, William Anthony Sutton, Larry M. McCarthy; blended with research, surveys and interviews taken during consulting engagements with companies and eSports rights holders, at eSports Group, LLC. The … Continue reading “The ABC’s of eSports Eduselling”

eSports: The New Frontier for Sport Properties

December 8, 2015

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Categories:Analysis, Insight, Marketing, marketplace, outlook, sports

This post originally appeared on Darin White’s blog, “The Business Side of Sports” “The rapid growth of eSports has created an entire new category of competition…As a sport fanatic and owner of the NBA’s Dallas Mavericks, I’m excited to be involved with a new sport just as it’s poised for huge growth.” – Mark Cuban … Continue reading “eSports: The New Frontier for Sport Properties”

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