Understanding Esports Audience Overlap
November 20, 2020Tags: CSGO, Call of Duty, esports audience analytics, fan insight, FIFA, League of Legends, Rocket League
Categories:analytics, Fans, eSports iQThe global esports experience continues to grow. According to Newzoo’s 2020 Global Esports Market Report, the total esports audience will grow to 495 million in 2020 – a year-over-year growth of +11.7%. Growth which represents increased opportunity to engage fans and attract sponsors. However, esports remains an umbrella term – covering competitive play across multiple game titles. And the structure present in traditional sports, which makes it easy for marketers to understand their … Continue reading “Understanding Esports Audience Overlap”
