Esports in the Age of Brand Relevance

May 25, 2017

Tags: , , ,

Categories:Marketing

According to Interpublic Group (IPG) agency Golin – when it comes to brands, “talkability” trumps truth. Golin’s 2017 Global Relevance Review also reveals that popularity, not trustworthiness, rules when it comes to relevance. Basically, today’s consumers want brands to be relevant to personal interests and passions. Let’s take a look at how these findings apply … Continue reading “Esports in the Age of Brand Relevance”

eSports Sponsorship Insight – March 2016

March 29, 2016

Tags: , , , , , , , , , , ,

Categories:Analysis, Industry, Insight, Marketing, outlook, Sponsorship, Sponsorship Report

The eSports Sponsorship Insight is a monthly report containing analysis, perspective, and news on the world of eSports sponsorship. The report is published by eSports Group, a leading eSports consulting agency based in Washington, DC. For more info, please visit http://www.entivagroup.net or contact us here. Profile | ASUS This week’s sponsorship profile is on Mario … Continue reading “eSports Sponsorship Insight – March 2016”

eSports Sponsorship Insight – February 2016

March 1, 2016

Tags: , , , , , ,

Categories:Analysis, Marketing, marketplace, outlook, Sponsorship, Sponsorship Report

The eSports Sponsorship Insight is a monthly report containing analysis, perspective, and news on the electronic sports sponsorship marketplace. The report is published by eSports Group, a leading eSports consulting agency based in Washington, DC. For more info, please contact us here. Profile | Red Bull eSports Energy drink and lifestyle brand, Red Bull, recently added another … Continue reading “eSports Sponsorship Insight – February 2016”

Popular posts

Search

Categories

Archives