$210 Million Esports Storytelling

June 8, 2021

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The latest episode of the eSports iQ podcast series explores FTX’s $210 million, 10-year naming-rights deal with TSM. Specifically, how FTX utilized brand storytelling in the announcement. Other topics, include:   How marketers can use storytelling to reach esports audiences Understanding the esports worldview Why conflict is so important in marketing stories Previous podcast episodes … Continue reading “$210 Million Esports Storytelling”

BMW, Manga and Esports Storytelling

May 9, 2021

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Categories:Podcast, Marketing

The latest episode of the eSports iQ podcast series is a discussion BMW’s Heroes of Rivalry manga series. Topics include:   How BMW weaves its brand into esports outside the direct context of video games Why manga is a perfect storytelling format What partners like Cloud9, Fnatic, and G2 Esports can learn from the automotive … Continue reading “BMW, Manga and Esports Storytelling”

The Truth About Esports Marketing

March 2, 2021

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Categories:Podcast, Marketing, sports

The latest episode of the eSports iQ podcast series explores how video game content affects esports marketing. Specifically: Video game play and athletics are different mediums Ball-based games attract casual audiences to traditional sports media The importance of video game imagery to the presentation value of esports Brand marketing can add value by filling the … Continue reading “The Truth About Esports Marketing”

eSports iQ Podcast Launch

February 24, 2021

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Categories:Podcast, Marketing

To extend our content family into audio-friendly formats, we’re launching the eSports iQ podcast!   The series will focus on hot topics across the world of esports marketing.   The inaugural episode is an audio reading of the 2021 Guide to Esports Influencer Marketing.   Video versions are hosted on our YouTube channel.   The … Continue reading “eSports iQ Podcast Launch”

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