Esports Storytelling for Brands and Marketers – Part 3

July 17, 2021

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Categories:Advertising, Brands, Marketing, Sponsorship

This is the final entry in a three part series. Click here to download the entire guide (PDF).   Activision Blizzard’s Overwatch is a popular multiplayer game (released in 2016) featuring a rich cast of characters, known as “heroes.” The game’s backstory is set in a time of global crisis, when an international task force … Continue reading “Esports Storytelling for Brands and Marketers – Part 3”

A Close Look at Sports and Esports Fandom

April 18, 2018

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Categories:analytics, Insights, sports

“There’s a generation of sports fans growing with esports as their primary sport of choice…They’re not dipping in and watching basketball, hockey or football. This is a generation that really focused in on this as their sport.” — Whalen Rozelle, Director of Esports at Riot Games [source: USA Today] The convergence of digital and traditional sports continues. … Continue reading “A Close Look at Sports and Esports Fandom”

Why Overwatch Esports Needs Twitch

December 7, 2017

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Categories:analytics, Insights

Things are looking up for the Overwatch League (OWL). Franchises for the inaugural season are set. Last month’s Overwatch Cup had better viewer numbers than most expected. Plus, league commissioner Nate Nanzer also announced that home team skins will be available in-game starting early 2018. However, news that the OWL preseason will be aired exclusively … Continue reading “Why Overwatch Esports Needs Twitch”

Three Esports Market Forecasts That Matter

May 17, 2017

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Categories:Forecasts, Trends

“The most reliable way to forecast the future is to try to understand the present.” — John Naisbitt The digital world moves fast – and esports is no different. This breakneck speed of change brings chaos – but also creates opportunity. In view of that, here are three leading forecasts for the commercial esports market … Continue reading “Three Esports Market Forecasts That Matter”

North American eSports Market Outlook

August 17, 2016

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Categories:marketplace, outlook

The North American market has been somewhat a sleeping giant across the global eSports landscape. SuperData Research puts revenue estimates at $275M for 2016, slightly ahead of Europe ($269M) but behind Asia ($328M). However, Activision Blizzard’s better than expected second quarter earnings – 54 cents per share of on $1.61 billion in revenue – thanks … Continue reading “North American eSports Market Outlook”

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