The 2021 Guide to Esports Influencer Marketing, part 1

February 8, 2021

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Categories:Influencer Marketing, analytics, Brands, Marketing, Streaming

Note: This is the first of a four part series. Click here to download the entire report (PDF).  Introduction According to McKinsey, electronic sports (esports) is, “a specific subset of online gaming with a focus on the competition between human players…in a video/computer game with predefined rules.” While competing at video games is not new (think: arcade games of the past), it is a novel concept for many outside … Continue reading “The 2021 Guide to Esports Influencer Marketing, part 1”

Three Cold, Hard Truths About Esports Team Investment

January 25, 2017

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Categories:eSports iQ, Investment, sports

“In making decisions under conditions of uncertainty, the consequences must dominate the probabilities.” — Peter L. Bernstein Here come the cowboys. AdAge reports that the National Football League’s Dallas Cowboys are considering purchasing an esports team. According to Forbes, the Cowboys are the most valuable sports club in the world’s most valuable league. So this … Continue reading “Three Cold, Hard Truths About Esports Team Investment”

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