The 2021 Guide to Esports Influencer Marketing, part 1

February 8, 2021

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Categories:Influencer Marketing, analytics, Brands, Marketing, Streaming

Note: This is the first of a four part series. Click here to download the entire report (PDF).  Introduction According to McKinsey, electronic sports (esports) is, “a specific subset of online gaming with a focus on the competition between human players…in a video/computer game with predefined rules.” While competing at video games is not new (think: arcade games of the past), it is a novel concept for many outside … Continue reading “The 2021 Guide to Esports Influencer Marketing, part 1”

Top 10 NBA 2K Audience Insights

December 20, 2017

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Categories:Insights, eSports iQ

The NBA is moving fast to commercialize its esports investment. As last week brought news that virtual jerseys and stadiums will be sponsorship inventory in next May’s inaugural NBA2K18 season. The potential of in-game brand activation combined with a formal league structure is quickly coming into focus.  More importantly, the NBA2K League is an easy-to-understand, virtual version of a trusted sports property. Still, a key question is: How well will current forms of brand messaging translate?    This is especially critical for non-endemic … Continue reading “Top 10 NBA 2K Audience Insights”

The Esports Fast Break Continues

September 28, 2016

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Categories:M&A, sports

The esports megatrend continues to gain steam. Over the last two business days, two longstanding competitive gaming clubs sold controlling interests to prominent members of the sports industry. First, the National Basketball Association’s (NBA) Philadelphia 76ers – acquired two esports clubs: Team Dignitas and Team Apex. Then it was an ownership group including Peter Gruber … Continue reading “The Esports Fast Break Continues”

Understanding Sports Money in eSports

June 14, 2016

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Categories:marketplace, outlook, sports

The rapidly emerging phenomenon surrounding electronic sports (eSports) continues to steadily gather steam; as notions of sport, competition and entertainment undergo a fundamental shift. Along those lines, eSports is an ideal fit for digitally immersed consumption patterns. Yet the general quandary surrounds what the world of traditional sports has to gain from embracing competitive video … Continue reading “Understanding Sports Money in eSports”

eSports: The New Frontier for Sport Properties

December 8, 2015

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Categories:Analysis, Insight, Marketing, marketplace, outlook, sports

This post originally appeared on Darin White’s blog, “The Business Side of Sports” “The rapid growth of eSports has created an entire new category of competition…As a sport fanatic and owner of the NBA’s Dallas Mavericks, I’m excited to be involved with a new sport just as it’s poised for huge growth.” – Mark Cuban … Continue reading “eSports: The New Frontier for Sport Properties”

The Importance of an eSports Industry

February 12, 2015

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If you haven’t had the chance, go check out Chris Fields‘ article on Athletics vs eSports. As a former college basketball player and current recruiter within the eSports arena, Chris’ perspective really aligned with my own. And even if, unlike Chris, I haven’t sniffed Diamond tier in League of Legends (LoL) *womp womp*. There was one … Continue reading “The Importance of an eSports Industry”

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