Envisioning Success with eSports Advertising

April 26, 2016

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Categories:Advertising, Analysis, Marketing, outlook

According to Newzoo’s Global Esports Market Report,” brands will spend $325M on direct eSports advertising and sponsoring this year, 49% more than in 2015.” This figure accounts for over 70% of projected worldwide revenue in 2016, see figure below. With mainstream media outlets increasing coverage, and a growing number of brand names like Pepsi and … Continue reading “Envisioning Success with eSports Advertising”

The ABC’s of eSports Eduselling – Part I

February 23, 2016

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Categories:Analysis, Industry, Marketing, marketplace, Sponsorship

Image courtesy of Africa Studio/Shutterstock Electronic sports have come a long way. Research firm Newzoo tabbed 2015 revenues at $325 million worldwide, with projections to grow to $463 million this year and $1.1 billion by 2019. Boasting an audience of 131 million enthusiasts plus another 125 million casual viewers, competitive gaming is much more than a … Continue reading “The ABC’s of eSports Eduselling – Part I”

The eSports Marketing Playbook Goes Live

December 30, 2015

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Categories:Analysis, Industry, Insight, Marketing

To better depict the topic of marketing in eSports, I’ve compiled a year’s worth of blog posts, articles and analysis into a comprehensive document. Titled “eSports Marketing Playbook” it is a high level view of what you need to know to succeed with marketing in eSports. The PDF download can be found HERE.  Since the eSports industry is evolving … Continue reading “The eSports Marketing Playbook Goes Live”

eSports Media for Dummies

December 15, 2015

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Categories:Analysis, Industry, Insight, Marketing, Media

This is part 8 of eSports Group’s eSports Marketing Playbook. See part 7, here. As the scope and influence of the eSports phenomenon intensifies, it is critical to comprehend the role and nature of media within the domain. As is the case in other disciplines, eSports media is a mediator between competitive gaming events and a … Continue reading “eSports Media for Dummies”

eSports: The New Frontier for Sport Properties

December 8, 2015

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Categories:Analysis, Insight, Marketing, marketplace, outlook, sports

This post originally appeared on Darin White’s blog, “The Business Side of Sports” “The rapid growth of eSports has created an entire new category of competition…As a sport fanatic and owner of the NBA’s Dallas Mavericks, I’m excited to be involved with a new sport just as it’s poised for huge growth.” – Mark Cuban … Continue reading “eSports: The New Frontier for Sport Properties”

Perspectives on eSport Consumption

November 17, 2015

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Categories:Analysis, Industry, Insight, Marketing, marketplace, outlook

This is the 6th installment of eSports Group’s eSports Marketing Playbook. See part 5, here. The eSports experience is shared by a rising number of enthusiasts across the globe. Consumption of eSports crosses a dizzying array of cultures, socio-economic brackets and regions. In order to grasp this global appeal, it’s imperative to highlight the dynamics … Continue reading “Perspectives on eSport Consumption”

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