Tag: League of Legends

The 2021 Guide to Esports Influencer Marketing, part 3

February 8, 2021

Tags: brand ambassadors, esports influencer marketing, esports audience analytics, League of Legends, Twitch

Categories:Influencer Marketing, eSports iQ, Brands, Marketing, Streaming

Note: This is the third of a four part series. Click here to download the entire report (PDF).  Finding influencers and activating brand ambassadors Riot Games’ League of Legends is the world’s #1 esports title. Case in point: The 2020 League of Legends World Championship drew 3.8 million peak viewers and racked up 139 million … Continue reading “The 2021 Guide to Esports Influencer Marketing, part 3”

Understanding Esports Audience Overlap pt. 2

December 2, 2020

Tags: CSGO, Call of Duty, esports audience analytics, Overwatch League, fan insight, DoTA2, League of Legends

Categories:analytics, Insights, Fans

“We have made the difficult decision to cease operations for our dedicated daily esports editorial and content…We recognize esports as an opportunity to expand our audience, and we’ll continue to do so through coverage from the broader team for major events, breaking news and coverage.”  ESPN spokesperson via Esports Observer Note: This is the second installment … Continue reading “Understanding Esports Audience Overlap pt. 2”

Understanding Esports Audience Overlap

November 20, 2020

Tags: CSGO, Call of Duty, esports audience analytics, fan insight, FIFA, League of Legends, Rocket League

Categories:analytics, Fans, eSports iQ

The global esports experience continues to grow. According to Newzoo’s 2020 Global Esports Market Report, the total esports audience will grow to 495 million in 2020 – a year-over-year growth of +11.7%. Growth which represents increased opportunity to engage fans and attract sponsors.  However, esports remains an umbrella term – covering competitive play across multiple game titles. And the structure present in traditional sports, which makes it easy for marketers to understand their … Continue reading “Understanding Esports Audience Overlap”

League of Legends Esports in Europe

July 29, 2020

Tags: European esports, audience analytics, eSports iQ, League of Legends

Categories:analytics, Insights, Fans, eSports iQ

“We consider ourselves very much in the leather helmet days…People forget that because, in the esports space, nine years is a long time. But we’re still very much in our infancy.”  David Higdon, Global Head of Communications, Esports at Riot Games via The Verge Riot Games recently announced a complete rebrand of its League of Legends esports ecosystem. The new brand is a first step … Continue reading “League of Legends Esports in Europe”

League of Legends Sponsorship ROI

November 6, 2019

Tags: esports sponsorship ROI, esports audience analytics, esports brand marketing, League of Legends

Categories:analytics, Insights, eSports iQ, Sponsorship

“Louis Vuitton has long been associated with the world’s most coveted trophies, and here we are today, alongside the Summoner’s Cup. We are thrilled to be part of such an iconic event.”  Michael Burke, chairman and CEO of Louis Vuitton via AdWeek Fashion brand Louis Vuitton recently teamed up with Riot Games – in connection with the League of Legends World … Continue reading “League of Legends Sponsorship ROI”

A Close Look at Sports and Esports Fandom

April 18, 2018

Tags: DoTA2, Overwatch, CS:GO, League of Legends

Categories:analytics, Insights, sports

“There’s a generation of sports fans growing with esports as their primary sport of choice…They’re not dipping in and watching basketball, hockey or football. This is a generation that really focused in on this as their sport.” — Whalen Rozelle, Director of Esports at Riot Games [source: USA Today] The convergence of digital and traditional sports continues. … Continue reading “A Close Look at Sports and Esports Fandom”