Tag: League of Legends

League of Legends Esports in Europe

July 29, 2020

Tags: European esports, audience analytics, eSports iQ, League of Legends

Categories:analytics, Insights, Fans, eSports iQ

“We consider ourselves very much in the leather helmet days…People forget that because, in the esports space, nine years is a long time. But we’re still very much in our infancy.”  David Higdon, Global Head of Communications, Esports at Riot Games via The Verge Riot Games recently announced a complete rebrand of its League of Legends esports ecosystem. The new brand is a first step … Continue reading “League of Legends Esports in Europe”

League of Legends Sponsorship ROI

November 6, 2019

Tags: esports sponsorship ROI, esports audience analytics, esports brand marketing, League of Legends

Categories:analytics, Insights, eSports iQ, Sponsorship

“Louis Vuitton has long been associated with the world’s most coveted trophies, and here we are today, alongside the Summoner’s Cup. We are thrilled to be part of such an iconic event.”  Michael Burke, chairman and CEO of Louis Vuitton via AdWeek Fashion brand Louis Vuitton recently teamed up with Riot Games – in connection with the League of Legends World … Continue reading “League of Legends Sponsorship ROI”

A Close Look at Sports and Esports Fandom

April 18, 2018

Tags: DoTA2, Overwatch, CS:GO, League of Legends

Categories:analytics, Insights, sports

“There’s a generation of sports fans growing with esports as their primary sport of choice…They’re not dipping in and watching basketball, hockey or football. This is a generation that really focused in on this as their sport.” — Whalen Rozelle, Director of Esports at Riot Games [source: USA Today] The convergence of digital and traditional sports continues. … Continue reading “A Close Look at Sports and Esports Fandom”

A Look at Female LoL Esports Fans

January 3, 2018

Tags: esports audience analytics, female esports fans, women in esports, Airbus, esports brand marketing, League of Legends

Categories:analytics, Insights, eSports iQ

Another large non-endemic brand made an esports splash in late 2017. This time it was Airbus sponsoring ‘Out of the Blue’ (OoB) – an all female League of Legends (LoL) roster. An esports investment by Airbus – a multinational brand that generated €67 billion in 2016 – is notable enough. The decision to create a completely new roster, which won’t compete in the LCS, is equally unexpected.  While the ill-fated Team Siren provides a valuable lesson. OoB represents a unique opportunity to communicate with female demographics of the world’s top esport title.   To shed light on … Continue reading “A Look at Female LoL Esports Fans”

League of Legends 2017 Worlds Audience Insights

November 8, 2017

Tags: audience insights, Worlds 2017, eSports, League of Legends

Categories:Insights

We’ve been quietly at work for the past 6 months. Our goal: Engineer a software platform that uncovers hidden insights about esports audiences. Our perspective: Viewership and content consumption measurement are surface-level insights. Likewise, survey-based data treats esports like a homogenous group and misses key details. It is unique groups of people – who play and … Continue reading “League of Legends 2017 Worlds Audience Insights”

Esports in the Age of Brand Relevance

May 25, 2017

Tags: Generation Z, esports brand marketing, League of Legends, Red Bull

Categories:Marketing

According to Interpublic Group (IPG) agency Golin – when it comes to brands, “talkability” trumps truth. Golin’s 2017 Global Relevance Review also reveals that popularity, not trustworthiness, rules when it comes to relevance. Basically, today’s consumers want brands to be relevant to personal interests and passions. Let’s take a look at how these findings apply … Continue reading “Esports in the Age of Brand Relevance”