Winning Esports Influencer Marketing with AI
October 28, 2020Tags: video game streaming, influencer marketing, eSports iQ, esports audience analytics, Netflix
Categories:analytics, Insights, eSports iQ, Marketing, Streaming, UncategorizedEarlier this summer, Netflix sponsored a competitive APEX event to promote a new movie title on its streaming service. The Old Guard Invitational was an all-female tournament featuring streamers and aspiring pro players, hosted by esports casters. It was also an example of how to reach esports and gaming audiences. The revolution will be streamed Video game live streaming is a digital version of the highly social experiences of yesteryear’s arcade games. The growing popularity of this medium has elevated a new generation of creators on platforms like Twitch and … Continue reading “Winning Esports Influencer Marketing with AI”
