Esports Storytelling for Brands and Marketers – Part 3

July 17, 2021

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Categories:Advertising, Brands, Marketing, Sponsorship

This is the final entry in a three part series. Click here to download the entire guide (PDF).   Activision Blizzard’s Overwatch is a popular multiplayer game (released in 2016) featuring a rich cast of characters, known as “heroes.” The game’s backstory is set in a time of global crisis, when an international task force … Continue reading “Esports Storytelling for Brands and Marketers – Part 3”

Understanding Esports Influence

August 12, 2020

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Categories:analytics, eSports iQ, Video

“Influence may be the highest level of human skills.” Author unknown The latest eSports iQ video series (click thumbnail below) explores the dynamics of influence among Fnatic, G2 Esports and Team Liquid fans. Key insights Content creators are esports influencers without playing professionally  Team audiences are fragmented across multiple game titles  Non-endemic partners benefit from understanding the unique nature of esports influence  Esports personalities (casters) have significant influence among team fans  Pro … Continue reading “Understanding Esports Influence”

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