$210 Million Esports Storytelling

June 8, 2021

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Categories:Podcast

The latest episode of the eSports iQ podcast series explores FTX’s $210 million, 10-year naming-rights deal with TSM. Specifically, how FTX utilized brand storytelling in the announcement. Other topics, include:   How marketers can use storytelling to reach esports audiences Understanding the esports worldview Why conflict is so important in marketing stories Previous podcast episodes … Continue reading “$210 Million Esports Storytelling”

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