Tag: fan insight

Understanding Esports Audience Overlap pt. 3

December 9, 2020

Tags: eSports iQ, esports audience analytics, fan insight

Categories:analytics, Insights, Fans, eSports iQ

“At Burning Man, the audience is the show: the boundaries between stage and public overlap and melt. Every form of self-expression, every fantasy… everything has a place.”   Margherita Missoni This is the third, and final, installment in a series dedicated to exploring the overlap between esports interest. See the first and second parts, here and here.   The objective: employ audience analytics to fill … Continue reading “Understanding Esports Audience Overlap pt. 3”

Understanding Esports Audience Overlap pt. 2

December 2, 2020

Tags: CSGO, Call of Duty, esports audience analytics, Overwatch League, fan insight, DoTA2, League of Legends

Categories:analytics, Insights, Fans

“We have made the difficult decision to cease operations for our dedicated daily esports editorial and content…We recognize esports as an opportunity to expand our audience, and we’ll continue to do so through coverage from the broader team for major events, breaking news and coverage.”  ESPN spokesperson via Esports Observer Note: This is the second installment … Continue reading “Understanding Esports Audience Overlap pt. 2”

Understanding Esports Audience Overlap

November 20, 2020

Tags: CSGO, Call of Duty, esports audience analytics, fan insight, FIFA, League of Legends, Rocket League

Categories:analytics, Fans, eSports iQ

The global esports experience continues to grow. According to Newzoo’s 2020 Global Esports Market Report, the total esports audience will grow to 495 million in 2020 – a year-over-year growth of +11.7%. Growth which represents increased opportunity to engage fans and attract sponsors.  However, esports remains an umbrella term – covering competitive play across multiple game titles. And the structure present in traditional sports, which makes it easy for marketers to understand their … Continue reading “Understanding Esports Audience Overlap”

The DNA of an Esports Fan

February 1, 2017

Tags: fan insight, DoTA2, eSports

Categories:Fans, Data, Insight

A growing, yet hard-to-reach audience is at the heart of the esports megatrend. But what is the true nature of esports fandom? To answer as much, we kicked off the Esports Fan DNA series – starting with Defense of the Ancients 2 (DOTA 2). The results: Key insights & analysis from 3,000+ DOTA 2 fan … Continue reading “The DNA of an Esports Fan”