eSports Sponsorship Insight – April 2016

May 4, 2016

Tags: , , , , , ,

Categories:Analysis, Industry, Insight, Marketing, Sponsorship, Sponsorship Report

The eSports Sponsorship Insight is a monthly report containing analysis, perspective, and news on the world of eSports sponsorship. The report is published by eSports Group, a leading eSports consulting agency based in Washington, DC. For more info, please visit or contact us here. Profile | ESL Struggles with Hypocrisy The Electronic Sports League … Continue reading “eSports Sponsorship Insight – April 2016”

Envisioning Success with eSports Advertising

April 26, 2016

Tags: , , , , ,

Categories:Advertising, Analysis, Marketing, outlook

According to Newzoo’s Global Esports Market Report,” brands will spend $325M on direct eSports advertising and sponsoring this year, 49% more than in 2015.” This figure accounts for over 70% of projected worldwide revenue in 2016, see figure below. With mainstream media outlets increasing coverage, and a growing number of brand names like Pepsi and … Continue reading “Envisioning Success with eSports Advertising”

Popular posts