The Brand Paradigm in eSports Sponsorship

March 22, 2016

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Categories:Analysis, Brands, Marketing, outlook, Sponsorship, sports

The words “brand” and “branding” have long since become cliché. From its roots in the world of commercial products, the term is now apart of common vernacular used to describe everything from companies, people, and even intangible concepts. A brand represents the distinguishing symbol(s), which encapsulates both factual and emotional characteristics affecting perception of an … Continue reading “The Brand Paradigm in eSports Sponsorship”

eSports Sponsorship: Winning Consumer Attention and Engagement

March 15, 2016

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Categories:Brands, Insight, Marketing, marketplace, Sponsorship

Image courtesy of Ryan McGuire via Gratisography.com Marketers are beginning to pay attention to electronic sports (eSports). As video games continue to evolve from hobby to leading form of entertainment, consumer attention has also become a rare commodity. Into this picture, enters the eSports experience; built atop wildly popular video game ecosystems, it draws massive … Continue reading “eSports Sponsorship: Winning Consumer Attention and Engagement”

The ABC’s of eSports Eduselling

March 8, 2016

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Categories:Analysis, Insight, Sponsorship

Image courtesy of Africa Studio/Shutterstock The basis of The ABC’s of eSports Eduselling is borrowed from the eduselling model originated in “Sport Promotion and Sales Management” by Richard L. Irwin, William Anthony Sutton, Larry M. McCarthy; blended with research, surveys and interviews taken during consulting engagements with companies and eSports rights holders, at eSports Group, LLC. The … Continue reading “The ABC’s of eSports Eduselling”

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