Esports Sponsorship’s Location Paradox

April 14, 2021

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Categories:Podcast, Marketing, Sponsorship

The latest episode of the eSports iQ podcast series highlights the important role that location plays in sponsorship, and how that affects marketing communications in competitive video games. Topics include: Why location is important to the sponsorship ROI equation How regional interest affects competitive video game fandom How digital marketing techniques are key to brand … Continue reading “Esports Sponsorship’s Location Paradox”

The Real ROI of Esports Influencer Marketing

March 10, 2021

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Categories:Podcast, Influencer Marketing, eSports iQ, Marketing, Sponsorship, Streaming

The latest episode of the eSports iQ podcast series explains what Oakley’s sponsorship of Seth “Scump” Abner reveals about the ROI of influencer marketing in esports. Including, how: Influencers and creators give brands a human voice in the world of online gaming Traditional sponsorship within/outside of esports is surprisingly different Brands can connect to audiences … Continue reading “The Real ROI of Esports Influencer Marketing”

2020 eSports iQ Rewind

December 22, 2020

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Categories:analytics, Insights, eSports iQ, Advertising, Brands, Marketing, Sponsorship, Streaming

With 2020 ending, here is a look back at all eSports iQ articles published this year. Enjoy!    Latin American Esports Fan Profile A look at competitive video game enthusiasts across Latin America; key insights into audience attitudes, behaviors and lifestyle interests; demonstrates how AI-powered language translation identifies top influencers. [Click here to read] Winning Esports Merchandise The business of esports merchandise continued to evolve in 2020; three data-driven best practices; … Continue reading “2020 eSports iQ Rewind”

Winning Esports Sponsorships with AI

September 9, 2020

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Categories:analytics, eSports iQ, Brands, Marketing, Sponsorship

“Values aren’t buses…They’re not supposed to get you anywhere. They’re supposed to define who you are.”  Jennifer Crusie The world of competitive video games, while no longer a secret, still holds significant opportunity for non-endemic brands and marketers.  However, one of the biggest hurdles is selecting the right entry point to reach digital sport audiences – e.g. partnering with a game publisher, league operator, or team. And rightfully so, as esports is an out-of-market experience for those outside of gaming.  Nonetheless, all compelling sponsorships begin with partners who … Continue reading “Winning Esports Sponsorships with AI”

Esports Sponsorship ROI

May 15, 2019

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Categories:analytics, Fans, eSports iQ, Marketing, Sponsorship

“We are at a tipping point where more than ever before, brands are seriously looking at esports as a massive marketing opportunity.”  Adrian Staiti, Executive Vice President, Global Partnerships at Lagardère Sports via Esports Insider The secret is out: Competitive video games are a bona-fide marketing platform for reaching younger audiences across the globe. So, it’s no surprise that … Continue reading “Esports Sponsorship ROI”

TSM and Esports Sponsorship ROI

February 6, 2018

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Categories:Insights, Fans, Sponsorship

When it rains, it pours. As noted by The Next Level, 25 non-endemic brand deals in esports have already been announced in 2018. And every new deal seems to open the door for another. Since several partnerships are at the team level, e.g. Dr. Pepper/Team Solomid and Snickers/FlyQuest Sports, let’s take a data-driven approach to … Continue reading “TSM and Esports Sponsorship ROI”

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