Understanding Esports Regions

March 29, 2021

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Categories:analytics, Insights, Fans, eSports iQ, Brands, Marketing, Sponsorship

“A region is an area of land that has common features. A region can be defined by natural or artificial features.” — National Geographic Encyclopedia   Guild Esports recently signed a two-year sponsorship deal with sandwich franchise Subway. The multi-million-pound partnership covers 55 EMEA (Europe, the Middle East and Africa) markets. It also illustrates how geography factors heavily into esports sponsorship. … Continue reading “Understanding Esports Regions”

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