Esports Storytelling for Brands and Marketers – Part 3

July 17, 2021

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Categories:Advertising, Brands, Marketing, Sponsorship

This is the final entry in a three part series. Click here to download the entire guide (PDF).   Activision Blizzard’s Overwatch is a popular multiplayer game (released in 2016) featuring a rich cast of characters, known as “heroes.” The game’s backstory is set in a time of global crisis, when an international task force … Continue reading “Esports Storytelling for Brands and Marketers – Part 3”

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