Esports Business 101 – “The Landscape”

August 17, 2017

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Note: The following is a guest post by Justin M. Jacobson, Esq. & Harris Peskin, Esq. In the past few years, there has been an explosion of international exposure and interest in the world of competitive video gaming, better known as “esports.” Electronic sports or esports have evolved to the mainstream with professional video-gamers competing in a … Continue reading “Esports Business 101 – “The Landscape””

A Monumental Netflix of Esports

November 2, 2016

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Categories:Insight, Media

Ted Leonsis is a busy man. On the heels of headlining purchase of esports club Team Liquid, he also launched Monumental Sports Network – a localized over-the-top (OTT) service. Leonsis is one of the first pro sports team owners to utilize his own media rights through his own OTT service. Likewise, the sports industry has … Continue reading “A Monumental Netflix of Esports”

Navigating the eSports Sponsorship Market

October 15, 2015


Categories:Analysis, Industry, Marketing, marketplace, Sponsorship

This piece was created with contribution from the Hurrah, the world’s leading eSports advertising agency.  The eSports phenomenon has taken flight — and its sponsorship marketplace is beginning to shape. Market research and insight firm, SuperData estimates the worldwide viewing audience for eSports at over 134 million. Similarly, the 2015 North America market is projected to … Continue reading “Navigating the eSports Sponsorship Market”

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