Winning Esports Sponsorships with AI

September 9, 2020

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Categories:analytics, eSports iQ, Brands, Marketing, Sponsorship

“Values aren’t buses…They’re not supposed to get you anywhere. They’re supposed to define who you are.”  Jennifer Crusie The world of competitive video games, while no longer a secret, still holds significant opportunity for non-endemic brands and marketers.  However, one of the biggest hurdles is selecting the right entry point to reach digital sport audiences – e.g. partnering with a game publisher, league operator, or team. And rightfully so, as esports is an out-of-market experience for those outside of gaming.  Nonetheless, all compelling sponsorships begin with partners who … Continue reading “Winning Esports Sponsorships with AI”

Branding in the Age of Esports

June 10, 2020

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Categories:Insights, Brands, Marketing

“A brand is a living entity, and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.”  Michael Eisner, former Chairman and CEO of the Walt Disney Company  It’s alive All successful brands have distinct personalities. And much like humans, these personalities develop over the course of years. Meaning while brand image can change over time, personality is more consistent.   … Continue reading “Branding in the Age of Esports”

Image courtesy of ESPN

Winning Esports Merchandise

March 25, 2020

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Categories:analytics, eSports iQ, Brands

“If you create a good product and a unique product, they will buy it. It just has to be something different. It has to be high quality.”   Rocky Savio, chief merchandising officer for the Atlanta FaZe via ESPN The convergence of fashion and esports is gaining steam. With non-endemic brand partnerships, ranging from high fashion (Louis Vuitton) to athletic wear (Champion), serving notice that the momentum is real.   As a result, the business of esports merchandise is positioned to … Continue reading “Winning Esports Merchandise”

League of Legends Sponsorship ROI

November 6, 2019

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Categories:analytics, Insights, eSports iQ, Sponsorship

“Louis Vuitton has long been associated with the world’s most coveted trophies, and here we are today, alongside the Summoner’s Cup. We are thrilled to be part of such an iconic event.”  Michael Burke, chairman and CEO of Louis Vuitton via AdWeek Fashion brand Louis Vuitton recently teamed up with Riot Games – in connection with the League of Legends World … Continue reading “League of Legends Sponsorship ROI”

eSports iQ Commercial Launch is Here!

July 9, 2019

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Categories:analytics, Insights, eSports iQ, Uncategorized

“It is not the function of the artist to be the critic. The winnowing out, the deciding what is good from what is bad, comes later. That is a community process. The community decides what is good and bad art. But the individual should pour this forth.”  Terence McKenna Back to the future First, let’s … Continue reading “eSports iQ Commercial Launch is Here!”

Overwatch League Sponsorship ROI

March 14, 2018

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Categories:analytics, Insights, Marketing, Sponsorship

“The most pivotal moments in people’s lives revolve around emotions. Emotions make stories powerful.”     — Brandon Stanton  Esports is a bona-fide opportunity to connect with the passion of fast-growing, but hard-to-reach audiences. And the prospect of building an emotional connection with digital sport fans is moving more brand marketers into action.    In that light, we previously measured brand engagement among Team SoloMid fans. This time around, let’s analyze how Overwatch League (OWL) fans feel about the brands they engage with.    The goal is a data-driven approach … Continue reading “Overwatch League Sponsorship ROI”

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