VALORANT’s Esports Potential

May 11, 2020

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Categories:analytics, Insights, eSports iQ

“We’re overwhelmed by the initial interest and excitement in VALORANT. We have massive dreams for what this game can be as an esport, and we’re excited to embark on this long esports journey with our players,”  Whalen Rozelle, Senior Director of Global Esports at Riot Games via InvenGlobal  VALORANT – Riot Game’s new tactical shooter title – is still in closed beta but is already generating buzz. For example, several gaming organizations and professional players are eyeing the competitive scene. … Continue reading “VALORANT’s Esports Potential”

CSGO Esports Across the World

December 10, 2019

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Categories:analytics, eSports iQ

“We did something very interesting with CS in that we outsourced our map development to our community….So in essence, CS was really a community project.” Minh “Gooseman” Le, co-creator of Counter-Strike (CS) via Fandom  Strength in numbers The Counter-Strike franchise is still strong – a full 20 years after launching as a mod to Half-Life. The latest release, Counter-Strike Global Offensive (CSGO), is … Continue reading “CSGO Esports Across the World”

Winning Social Media for Esports Teams

November 19, 2019

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Categories:analytics, eSports iQ

 “I think a lot of people who bought into teams, not the esports themselves, had no idea how bad a business it was, no idea”  Mark Cuban on FAIR GAME with Kristine Leahy  As more financial data (confirmed and estimated) on leading esports organizations goes public, one thing is clear: Teams don’t own/control the primary commercial levers across the competitive video game marketplace.  … Continue reading “Winning Social Media for Esports Teams”

League of Legends Sponsorship ROI

November 6, 2019

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Categories:analytics, Insights, eSports iQ, Sponsorship

“Louis Vuitton has long been associated with the world’s most coveted trophies, and here we are today, alongside the Summoner’s Cup. We are thrilled to be part of such an iconic event.”  Michael Burke, chairman and CEO of Louis Vuitton via AdWeek Fashion brand Louis Vuitton recently teamed up with Riot Games – in connection with the League of Legends World … Continue reading “League of Legends Sponsorship ROI”

Three Truths about Esports Monetization

July 17, 2019

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Categories:analytics, eSports iQ

“Revenue cures everything in the business world.”  Jon Taffer Last month’s buyout of Infinite Entertainment, by Immortals Gaming Club, created one of the world’s largest esports organizations. However, it also highlights prominent questions around esports-related business models. What is the current state of esports monetization?  To answer as much, let’s take a data-driven look at three key realities.   Competition for spend The video game … Continue reading “Three Truths about Esports Monetization”

Female Esports Fan Profile

April 17, 2019

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Categories:analytics, Insights, Fans, eSports iQ

“I think it starts with confronting and dispelling the bias that females are not esports fans or that they don’t like to play traditional esports titles—we know that’s just not true,”   Yvette Martinez-Rea, ESL North American CEO via The Esports Observer The first quarter of 2019 has already brought heightened conversation around the presence of, and … Continue reading “Female Esports Fan Profile”

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