ELeague Audience Insights 101

February 21, 2018

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Esports continues to grow as a disruptive force. Case in point: 420M will be watching competitive gaming by 2019 (Newzoo estimate). While game titles like League of Legends and Overwatch dominate headlines with multi-million dollar franchise values and media deals, Counter Strike: Global Offensive (CSGO) quietly remains an esports powerhouse. Exhibit A: Turner Sports’ ELeague … Continue reading “ELeague Audience Insights 101”

eSports, Sponsors and TV

June 6, 2016

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Categories:Advertising, Analysis, Sponsorship, TV

Note: This post contains a preview of the June 2016 edition of eSports Sponsorship Insight. Competitive video games continued their TV odyssey Friday June 3rd, 2016 with the second installment of Turner Sports’ ELeague Season #1. The Group B finals between, Ninjas in Pyjamas (NiP) and G2 eSports, was aired at 10pm EST on TBS, and … Continue reading “eSports, Sponsors and TV”

The eSports Content Value Chain

June 2, 2016

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Note: This entry was taken from the 50th edition of the #1 newsletter in the eSports industry, eSports iQ. Join the movement for FREE at – http://tinyletter.com/afletcher Following release of the first week of viewership numbers for Turner Sports’ ELeague, it’s worth clarifying the nature of premium eSports programming, and the critical role it will … Continue reading “The eSports Content Value Chain”

Three Factors Affecting the Growth of eSports Streaming

January 5, 2016

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Categories:Analysis, Industry, Insight, Marketing, Streaming, Video

Image courtesy of Jason Reed via the Daily Dot As the worldwide market for eSports evolves in 2016, it will directly affect the complexion of its live streaming landscape; specifically, the growth of online broadcast platforms used to access the tournaments and individual streams within the eSports ecosystem. Growth within this segment will determine the … Continue reading “Three Factors Affecting the Growth of eSports Streaming”

The Power of Tribes in eSports

July 5, 2016

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Categories:Brands, Sponsorship, sports, Strategy

“People have different tastes in games. There are totally different genres. There’s very little overlap,” said George Woo, events organizer at Intel. “They are truly unique communities.” — “Could New Gaming Titles Unite eSports Fans?” by Ethan Gach As an increasing number of consumer brands enter the eSports fray, the race to capture the attention … Continue reading “The Power of Tribes in eSports”

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