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Winning Esports Merchandise

March 25, 2020

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Categories:analytics, eSports iQ, Brands

“If you create a good product and a unique product, they will buy it. It just has to be something different. It has to be high quality.”   Rocky Savio, chief merchandising officer for the Atlanta FaZe via ESPN The convergence of fashion and esports is gaining steam. With non-endemic brand partnerships, ranging from high fashion (Louis Vuitton) to athletic wear (Champion), serving notice that the momentum is real.   As a result, the business of esports merchandise is positioned to … Continue reading “Winning Esports Merchandise”

eSports Sponsorship Insight – February 2016

March 1, 2016

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Categories:Analysis, Marketing, marketplace, outlook, Sponsorship, Sponsorship Report

The eSports Sponsorship Insight is a monthly report containing analysis, perspective, and news on the electronic sports sponsorship marketplace. The report is published by eSports Group, a leading eSports consulting agency based in Washington, DC. For more info, please contact us here. Profile | Red Bull eSports Energy drink and lifestyle brand, Red Bull, recently added another … Continue reading “eSports Sponsorship Insight – February 2016”

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