The Brand Paradigm in eSports Sponsorship

March 22, 2016

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Categories:Analysis, Brands, Marketing, outlook, Sponsorship, sports

The words “brand” and “branding” have long since become cliché. From its roots in the world of commercial products, the term is now apart of common vernacular used to describe everything from companies, people, and even intangible concepts. A brand represents the distinguishing symbol(s), which encapsulates both factual and emotional characteristics affecting perception of an … Continue reading “The Brand Paradigm in eSports Sponsorship”

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