Understanding Esports Influence

August 12, 2020

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Categories:analytics, eSports iQ, Video

“Influence may be the highest level of human skills.” Author unknown The latest eSports iQ video series (click thumbnail below) explores the dynamics of influence among Fnatic, G2 Esports and Team Liquid fans. Key insights Content creators are esports influencers without playing professionally  Team audiences are fragmented across multiple game titles  Non-endemic partners benefit from understanding the unique nature of esports influence  Esports personalities (casters) have significant influence among team fans  Pro … Continue reading “Understanding Esports Influence”

League of Legends Esports in Europe

July 29, 2020

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Categories:analytics, Insights, Fans, eSports iQ

“We consider ourselves very much in the leather helmet days…People forget that because, in the esports space, nine years is a long time. But we’re still very much in our infancy.”  David Higdon, Global Head of Communications, Esports at Riot Games via The Verge Riot Games recently announced a complete rebrand of its League of Legends esports ecosystem. The new brand is a first step … Continue reading “League of Legends Esports in Europe”

The Esports Attention Economy

April 22, 2020

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Categories:analytics, Insights, eSports iQ

“Before you can have a share of market, you must have a share of mind.”  Linda Wolf, former chairman and CEO of Leo Burnett Worldwide  Amid the COVID-19 global pandemic – gaming video content is having a coming of age moment. See: Twitch topped three billion hours watched over the first quarter of 2020. Likewise, competitive video games are currently the world’s lone sport, which … Continue reading “The Esports Attention Economy”

Latin American Esports Fan Profile

February 26, 2020

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Categories:analytics, eSports iQ

“Latin America has a lot of players. Natively and digitally, players have a wider vision in how they consume digital media. But brands and companies don’t have the insight into what esports is yet.”  Juan Carlos Cortizo, CEO of Pro Play Esports via VentureBeat  Up to this point, eSports iQ analytics have focused on English speaking audiences. However, rapid growth of language translation in AI platforms like IBM Watson has dismantled language barriers. … Continue reading “Latin American Esports Fan Profile”

Why Mixer Should Sign an Esports Team

November 26, 2019

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Categories:analytics, eSports iQ, Streaming, Uncategorized

“It’s the same me, just a different platform”  Ninja, on moving from Twitch to Mixer via Twitter 2019 has been an interesting affair for Mixer – Microsoft’s streaming service. Since, even in the aftermath of signing top content creators, like Ninja and Shroud, it’s clear that Twitch is still the 800-lb gorilla of the streaming world.   As it stands, Twitch, … Continue reading “Why Mixer Should Sign an Esports Team”

Call of Duty Esports Audience Profile

October 30, 2019

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Categories:analytics, eSports iQ

“We are excited to unite the historic passion for the Call of Duty franchise with city-based fandom to create a league to rival the very best leagues in traditional sports” Bobby Kotick, CEO of Activision Blizzard via Business Wire October was a busy month for Activision Blizzard, to say the least. The start of Q4 2019 brought … Continue reading “Call of Duty Esports Audience Profile”

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