The Esports Attention Economy
April 22, 2020Tags: attention economy, audience analytics, eSports iQ, audience insights
Categories:analytics, Insights, eSports iQ“Before you can have a share of market, you must have a share of mind.” Linda Wolf, former chairman and CEO of Leo Burnett Worldwide Amid the COVID-19 global pandemic – gaming video content is having a coming of age moment. See: Twitch topped three billion hours watched over the first quarter of 2020. Likewise, competitive video games are currently the world’s lone sport, which … Continue reading “The Esports Attention Economy”
