The Real ROI of Esports Influencer Marketing

March 10, 2021

Tags: , , , ,

Categories:Podcast, Influencer Marketing, eSports iQ, Marketing, Sponsorship, Streaming

The latest episode of the eSports iQ podcast series explains what Oakley’s sponsorship of Seth “Scump” Abner reveals about the ROI of influencer marketing in esports. Including, how:

  • Influencers and creators give brands a human voice in the world of online gaming
  • Traditional sponsorship within/outside of esports is surprisingly different
  • Brands can connect to audiences through the storytelling potential offered by gaming creators

Previous podcast episodes (in video format) are hosted on our YouTube channel.

The podcast is also available on Apple, Google and Spotify.


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