Esports Sponsorship’s Location Paradox

The latest episode of the eSports iQ podcast series highlights the important role that location plays in sponsorship, and how that affects marketing communications in competitive video games. Topics include:

  • Why location is important to the sponsorship ROI equation
  • How regional interest affects competitive video game fandom
  • How digital marketing techniques are key to brand communication in esports

Previous podcast episodes (in video format) are hosted on our YouTube channel.

The podcast is also available on Apple, Google and Spotify.


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