Esports Sponsorship Spotlight

October 16, 2019

Tags: , , , ,

Categories:analytics, Fans, eSports iQ, Sponsorship

“The issue is that esports is not one thing, unlike baseball and the NFL. Each game within the esports world is its own game in the same way League of Legends is the NFL and Overwatch is Major League Baseball.”

Ed Gold, Marketing Director at State Farm via eventmarketer

The latest eSports iQ video series (click thumbnail below) explores State Farm’s partnerships with League of Legends Championship Series, the Overwatch League, and content creator DrLupo.

Key insights

  • 28% of North American esports fans follow the Overwatch League 
  • DrLupo is the sixth leading influencer among North American esports fans 
  • The German fanbase for League of Legends is 4 times larger than DOTA2 
  • CSGO is the most popular major esport title in the UK 
  • Esports fans in Latin America are three times as likely to follow League of Legends than in North America

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