eSports iQ is an enterprise audience analytics platform. It is based on custom software that profiles and transforms publicly available social data into analytics. The product fuses big data and AI/machine learning technologies together to process large amounts of social data.
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Achieving commercial success in the esports marketplace means understanding its hard-to-reach audiences. eSports iQ analytics are derived from publicly available social data, e.g. the things people freely share on social media. The result is an unfiltered view of esports audiences.
eSports iQ delivers premium insights that help you do just that. Meaning anyone from brand marketers to game publishers to traditional sports organizations can benefit from becoming eSports iQ users