Video

Understanding Esports Influence

August 12, 2020

Tags: G2 Esports, influencers, audience analytics, eSports iQ, audience insights, Fnatic, Team Liquid

Categories:analytics, eSports iQ, Video

“Influence may be the highest level of human skills.” Author unknown The latest eSports iQ video series (click thumbnail below) explores the dynamics of influence among Fnatic, G2 Esports and Team Liquid fans. Key insights Content creators are esports influencers without playing professionally  Team audiences are fragmented across multiple game titles  Non-endemic partners benefit from understanding the unique nature of esports influence  Esports personalities (casters) have significant influence among team fans  Pro … Continue reading “Understanding Esports Influence”

eSports Startup to Watch – Stream Hatchet

August 1, 2016

Tags: eSports

Categories:Analysis, marketplace, Startups, Streaming, Video

In the world of eSports, content is king. Yet even as competitive gaming content makes its way to linear TV, its primary home is online. However, reliable visibility – statistics, analytics, and data – into the reach and effect of live online broadcasts are acutely missing. Consequently, informed decision-making for connecting to its audiences remains difficult. Into … Continue reading “eSports Startup to Watch – Stream Hatchet”

Three Factors Affecting the Growth of eSports Streaming

January 5, 2016

Tags: Azubu, DingIt, ELEAGUE, eSports, Hitbox, League of Legends, Turner, Twitch, YouTube Gaming

Categories:Analysis, Industry, Insight, Marketing, Streaming, Video

Image courtesy of Jason Reed via the Daily Dot As the worldwide market for eSports evolves in 2016, it will directly affect the complexion of its live streaming landscape; specifically, the growth of online broadcast platforms used to access the tournaments and individual streams within the eSports ecosystem. Growth within this segment will determine the … Continue reading “Three Factors Affecting the Growth of eSports Streaming”

Why the Gender Gap in eSports is a Cancer

November 24, 2015

Tags: business, eSports, gender

Categories:Analysis, Industry, Insight, outlook, Video

As one of the most eventful years in the life cycle of eSports draws to a close, the issue of gender equality still looms heavily. The bottom line is women continue to experience anything from outright harassment and subtle discrimination in the world of competitive gaming.  While there has been progress, e.g. Team Unikrn,  far too many … Continue reading “Why the Gender Gap in eSports is a Cancer”