Esports Storytelling for Brands and Marketers – Part 2

July 17, 2021 Categories:Uncategorized

This is part two of a three part series. Click here to download the entire guide (PDF).   Story-driven marketing authentically weaves your brand into the world of online gaming by tapping into the esports worldview – a specific set of beliefs, biases, and values. This worldview represents a shared culture across, what is commonly … Continue reading “Esports Storytelling for Brands and Marketers – Part 2”

Winning Esports Influencer Marketing with AI

October 28, 2020

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Categories:analytics, Insights, eSports iQ, Marketing, Streaming, Uncategorized

Earlier this summer, Netflix sponsored a competitive APEX event to promote a new movie title on its streaming service. The Old Guard Invitational was an all-female tournament featuring streamers and aspiring pro players, hosted by esports casters. It was also an example of how to reach esports and gaming audiences.   The revolution will be streamed Video game live streaming is a digital version of the highly social experiences of yesteryear’s arcade games. The growing popularity of this medium has elevated a new generation of creators on platforms like Twitch and … Continue reading “Winning Esports Influencer Marketing with AI”

Why Mixer Should Sign an Esports Team

November 26, 2019

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Categories:analytics, eSports iQ, Streaming, Uncategorized

“It’s the same me, just a different platform”  Ninja, on moving from Twitch to Mixer via Twitter 2019 has been an interesting affair for Mixer – Microsoft’s streaming service. Since, even in the aftermath of signing top content creators, like Ninja and Shroud, it’s clear that Twitch is still the 800-lb gorilla of the streaming world.   As it stands, Twitch, … Continue reading “Why Mixer Should Sign an Esports Team”

eSports iQ Commercial Launch is Here!

July 9, 2019

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Categories:analytics, Insights, eSports iQ, Uncategorized

“It is not the function of the artist to be the critic. The winnowing out, the deciding what is good from what is bad, comes later. That is a community process. The community decides what is good and bad art. But the individual should pour this forth.”  Terence McKenna Back to the future First, let’s … Continue reading “eSports iQ Commercial Launch is Here!”

The Power of Place and the eSports Arena Revolution

February 9, 2016

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Categories:Analysis, Marketing, marketplace, outlook, Uncategorized

The world of electronic sports is coming to a neighborhood near you. As momentum for competitive gaming continues to gather steam in 2016, a startup called eSports Arena is taking flight as North America’s first dedicated eSports facility (read below, for the interview segment). The Arena is a 15,000 square foot location located in downtown … Continue reading “The Power of Place and the eSports Arena Revolution”

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