Winning Esports Influencer Marketing with AI

October 28, 2020

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Categories:analytics, Insights, eSports iQ, Marketing, Streaming, Uncategorized

Earlier this summer, Netflix sponsored a competitive APEX event to promote a new movie title on its streaming service. The Old Guard Invitational was an all-female tournament featuring streamers and aspiring pro players, hosted by esports casters. It was also an example of how to reach esports and gaming audiences.   The revolution will be streamed Video game live streaming is a digital version of the highly social experiences of yesteryear’s arcade games. The growing popularity of this medium has elevated a new generation of creators on platforms like Twitch and … Continue reading “Winning Esports Influencer Marketing with AI”

Why Mixer Should Sign an Esports Team

November 26, 2019

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Categories:analytics, eSports iQ, Streaming, Uncategorized

“It’s the same me, just a different platform”  Ninja, on moving from Twitch to Mixer via Twitter 2019 has been an interesting affair for Mixer – Microsoft’s streaming service. Since, even in the aftermath of signing top content creators, like Ninja and Shroud, it’s clear that Twitch is still the 800-lb gorilla of the streaming world.   As it stands, Twitch, … Continue reading “Why Mixer Should Sign an Esports Team”

eSports Startup to Watch – Stream Hatchet

August 1, 2016

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Categories:Analysis, marketplace, Startups, Streaming, Video

In the world of eSports, content is king. Yet even as competitive gaming content makes its way to linear TV, its primary home is online. However, reliable visibility – statistics, analytics, and data – into the reach and effect of live online broadcasts are acutely missing. Consequently, informed decision-making for connecting to its audiences remains difficult. Into … Continue reading “eSports Startup to Watch – Stream Hatchet”

Four Game-Changing eSports Trends in 2016

June 29, 2016

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Categories:Analysis, Brands, Insight, sports, Streaming, TV

Earlier this month, renowned venture capitalist and trends analyst, Mary Meeker released her comprehensive, annual Internet industry overview. The report contains a treasure trove of data and analysis on multiple trends, a number of which will affect complexion of the global eSports marketplace, in some form or another. As the first half of 2016 winds … Continue reading “Four Game-Changing eSports Trends in 2016”

Three Factors Affecting the Growth of eSports Streaming

January 5, 2016

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Categories:Analysis, Industry, Insight, Marketing, Streaming, Video

Image courtesy of Jason Reed via the Daily Dot As the worldwide market for eSports evolves in 2016, it will directly affect the complexion of its live streaming landscape; specifically, the growth of online broadcast platforms used to access the tournaments and individual streams within the eSports ecosystem. Growth within this segment will determine the … Continue reading “Three Factors Affecting the Growth of eSports Streaming”

Talking Matcherino with CEO Grant Farwell

December 22, 2015

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Categories:Industry, Insight, marketplace, Media, Streaming, Uncategorized

The symbiotic relationship between live streaming and eSports has catapulted both categories to previously unimaginable heights. Matcherino, a fast-rising startup that just received a $1.25 million seed round, looks to power the next generation of eSports engagement built through streaming. The Matcherino platform enables viewers to contribute to crowdfunding campaigns that fund matches between top streamers; who can, in turn, get paid … Continue reading “Talking Matcherino with CEO Grant Farwell”

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