The Truth About Esports Marketing

March 2, 2021

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Categories:Marketing, Podcast, sports

The latest episode of the eSports iQ podcast series explores how video game content affects esports marketing. Specifically: Video game play and athletics are different mediums Ball-based games attract casual audiences to traditional sports media The importance of video game imagery to the presentation value of esports Brand marketing can add value by filling the … Continue reading “The Truth About Esports Marketing”

A Close Look at Sports and Esports Fandom

April 18, 2018

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Categories:analytics, Insights, sports

“There’s a generation of sports fans growing with esports as their primary sport of choice…They’re not dipping in and watching basketball, hockey or football. This is a generation that really focused in on this as their sport.” — Whalen Rozelle, Director of Esports at Riot Games [source: USA Today] The convergence of digital and traditional sports continues. … Continue reading “A Close Look at Sports and Esports Fandom”

Three Cold, Hard Truths About Esports Team Investment

January 25, 2017

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Categories:eSports iQ, Investment, sports

“In making decisions under conditions of uncertainty, the consequences must dominate the probabilities.” — Peter L. Bernstein Here come the cowboys. AdAge reports that the National Football League’s Dallas Cowboys are considering purchasing an esports team. According to Forbes, the Cowboys are the most valuable sports club in the world’s most valuable league. So this … Continue reading “Three Cold, Hard Truths About Esports Team Investment”

Talking Amateur Esports with House League Gaming

January 17, 2017

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Categories:eSports iQ, Interviews, sports

“One man practicing sportsmanship is far better than a hundred teaching it.” — Knute Rockne Competition can bring out the best – and worst – in humans. Accordingly, sport has evolved to channel competition as a positive force for personal development. As the clock ticks in 2017, esports is beginning to do the same. House … Continue reading “Talking Amateur Esports with House League Gaming”

Riot, MLBAM and an Esports Landmark

November 28, 2016

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Categories:Media, Money, sports

“We do not remember days, we remember moments.” — Cesare Pavese Historical moments are funny – they never seem so historical in the moment. Case in point: the $200M deal between Riot Games and Major League Baseball Advanced Media (MLBAM). This deal, if closed as reported, will fundamentally shape the future of League of Legends … Continue reading “Riot, MLBAM and an Esports Landmark”

Esports Market Data 101

October 18, 2016

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Categories:Analysis, Data, marketplace, sports

“Torture the data, and it will confess to anything.” – Ronald Coase, Economist & Nobel Prize Laureate Data helps define problems and/or opportunities. And Newzoo’s latest free data report, “Why Sports & Brands Want to be in Esports,” does both. Like most research, the findings must be interpreted correctly. To understand as much, here’s an … Continue reading “Esports Market Data 101”

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