The Truth About Esports Marketing
The second episode (#2) of the eSports iQ podcast series explores how video game content affects esports marketing. Including how: Video game play and athletics
The second episode (#2) of the eSports iQ podcast series explores how video game content affects esports marketing. Including how: Video game play and athletics
“There’s a generation of sports fans growing with esports as their primary sport of choice…They’re not dipping in and watching basketball, hockey or football. This
“In making decisions under conditions of uncertainty, the consequences must dominate the probabilities.” — Peter L. Bernstein Here come the cowboys. AdAge reports that the
“One man practicing sportsmanship is far better than a hundred teaching it.” — Knute Rockne Competition can bring out the best – and worst –
“We do not remember days, we remember moments.” — Cesare Pavese Historical moments are funny – they never seem so historical in the moment. Case
“Torture the data, and it will confess to anything.” – Ronald Coase, Economist & Nobel Prize Laureate Data helps define problems and/or opportunities. And Newzoo’s
Esports teams are becoming a hot commodity. In the past, ownership of a competitive video game organization was for gamers, only. However, influx of capital
The esports megatrend continues to gain steam. Over the last two business days, two longstanding competitive gaming clubs sold controlling interests to prominent members of
Earlier this month, renowned venture capitalist and trends analyst, Mary Meeker released her comprehensive, annual Internet industry overview. The report contains a treasure trove of
The rapidly emerging phenomenon surrounding electronic sports (eSports) continues to steadily gather steam; as notions of sport, competition and entertainment undergo a fundamental shift. Along
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