The Real ROI of Esports Influencer Marketing
Episode three (#3) of the eSports iQ podcast series explores the ROI of influencer marketing in esports. Specifically, why Oakley’s partnership with Seth “Scump” Abner
Episode three (#3) of the eSports iQ podcast series explores the ROI of influencer marketing in esports. Specifically, why Oakley’s partnership with Seth “Scump” Abner
This is the final installment of a four part series. Click here to download the entire report (PDF). It is always important to connect with audiences that mirror demographics of your target
With 2020 ending, here is a look back at all eSports iQ articles published this year. Enjoy! Latin American Esports Fan Profile A look at competitive video game enthusiasts across Latin America; key
“Values aren’t buses…They’re not supposed to get you anywhere. They’re supposed to define who you are.” Jennifer Crusie The world of competitive video games, while no
“Louis Vuitton has long been associated with the world’s most coveted trophies, and here we are today, alongside the Summoner’s Cup. We are thrilled to
“The issue is that esports is not one thing, unlike baseball and the NFL. Each game within the esports world is its own game in
“At some point, someone will ask, if I have to spend one dollar, is that best spent on esports versus a TV spot versus something
“We are at a tipping point where more than ever before, brands are seriously looking at esports as a massive marketing opportunity.” Adrian Staiti, Executive Vice President, Global
“The most pivotal moments in people’s lives revolve around emotions. Emotions make stories powerful.” — Brandon Stanton Esports is a bona-fide opportunity to connect with the passion of fast-growing, but hard-to-reach audiences. And the prospect
When it rains, it pours. As noted by The Next Level, 25 non-endemic brand deals in esports have already been announced in 2018. And every
Esports Group is committed to helping brands and marketers make an emotional connection and build trust with esports and online gaming audiences across the world.
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