$210 Million Esports Storytelling

June 8, 2021

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Categories:Podcast

The latest episode of the eSports iQ podcast series explores FTX’s $210 million, 10-year naming-rights deal with TSM. Specifically, how FTX utilized brand storytelling in the announcement. Other topics, include:   How marketers can use storytelling to reach esports audiences Understanding the esports worldview Why conflict is so important in marketing stories Previous podcast episodes … Continue reading “$210 Million Esports Storytelling”

BMW, Manga and Esports Storytelling

May 9, 2021

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Categories:Podcast, Marketing

The latest episode of the eSports iQ podcast series is a discussion BMW’s Heroes of Rivalry manga series. Topics include:   How BMW weaves its brand into esports outside the direct context of video games Why manga is a perfect storytelling format What partners like Cloud9, Fnatic, and G2 Esports can learn from the automotive … Continue reading “BMW, Manga and Esports Storytelling”

Esports Sponsorship’s Location Paradox

April 14, 2021

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Categories:Podcast, Marketing, Sponsorship

The latest episode of the eSports iQ podcast series highlights the important role that location plays in sponsorship, and how that affects marketing communications in competitive video games. Topics include: Why location is important to the sponsorship ROI equation How regional interest affects competitive video game fandom How digital marketing techniques are key to brand … Continue reading “Esports Sponsorship’s Location Paradox”

Why Esports Teams Should Go To College

March 14, 2021

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Categories:Podcast, College, eSports iQ, Brands

The latest episode of the eSports iQ podcast series details the challenges competitive video game organizations face building stronger brands. And how they benefit from working with collegiate esports programs. Including: Integrating into local communities Gaining access to new audiences Creating innovative fan acquisition models Previous podcast episodes (in video format) are hosted on our … Continue reading “Why Esports Teams Should Go To College”

The Real ROI of Esports Influencer Marketing

March 10, 2021

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Categories:Podcast, Influencer Marketing, eSports iQ, Marketing, Sponsorship, Streaming

The latest episode of the eSports iQ podcast series explains what Oakley’s sponsorship of Seth “Scump” Abner reveals about the ROI of influencer marketing in esports. Including, how: Influencers and creators give brands a human voice in the world of online gaming Traditional sponsorship within/outside of esports is surprisingly different Brands can connect to audiences … Continue reading “The Real ROI of Esports Influencer Marketing”

The Truth About Esports Marketing

March 2, 2021

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Categories:Podcast, Marketing, sports

The latest episode of the eSports iQ podcast series explores how video game content affects esports marketing. Specifically: Video game play and athletics are different mediums Ball-based games attract casual audiences to traditional sports media The importance of video game imagery to the presentation value of esports Brand marketing can add value by filling the … Continue reading “The Truth About Esports Marketing”

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