Riot, MLBAM and an Esports Landmark

November 28, 2016

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Categories:Media, Money, sports

“We do not remember days, we remember moments.” — Cesare Pavese Historical moments are funny – they never seem so historical in the moment. Case in point: the $200M deal between Riot Games and Major League Baseball Advanced Media (MLBAM). This deal, if closed as reported, will fundamentally shape the future of League of Legends … Continue reading “Riot, MLBAM and an Esports Landmark”

A Monumental Netflix of Esports

November 2, 2016

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Categories:Insight, Media

Ted Leonsis is a busy man. On the heels of headlining purchase of esports club Team Liquid, he also launched Monumental Sports Network – a localized over-the-top (OTT) service. Leonsis is one of the first pro sports team owners to utilize his own media rights through his own OTT service. Likewise, the sports industry has … Continue reading “A Monumental Netflix of Esports”

The eSports Content Value Chain

June 2, 2016

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Categories:Media

Note: This entry was taken from the 50th edition of the #1 newsletter in the eSports industry, eSports iQ. Join the movement for FREE at – http://tinyletter.com/afletcher Following release of the first week of viewership numbers for Turner Sports’ ELeague, it’s worth clarifying the nature of premium eSports programming, and the critical role it will … Continue reading “The eSports Content Value Chain”

How ESPN Can Become the ESPN of eSports

January 26, 2016

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Categories:Analysis, marketplace, Media, outlook, sports

News that ESPN entered the eSports fray served notice to the world of sports media. The message is clear: competitive gaming is here to stay. So while coverage of electronic sports might seem like the inclusion of yet another vertical, it is also a substantial market opportunity. With the vast majority of eSports enthusiasts firmly … Continue reading “How ESPN Can Become the ESPN of eSports”

Talking Matcherino with CEO Grant Farwell

December 22, 2015

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Categories:Industry, Insight, marketplace, Media, Streaming, Uncategorized

The symbiotic relationship between live streaming and eSports has catapulted both categories to previously unimaginable heights. Matcherino, a fast-rising startup that just received a $1.25 million seed round, looks to power the next generation of eSports engagement built through streaming. The Matcherino platform enables viewers to contribute to crowdfunding campaigns that fund matches between top streamers; who can, in turn, get paid … Continue reading “Talking Matcherino with CEO Grant Farwell”

eSports Media for Dummies

December 15, 2015

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Categories:Analysis, Industry, Insight, Marketing, Media

This is part 8 of eSports Group’s eSports Marketing Playbook. See part 7, here. As the scope and influence of the eSports phenomenon intensifies, it is critical to comprehend the role and nature of media within the domain. As is the case in other disciplines, eSports media is a mediator between competitive gaming events and a … Continue reading “eSports Media for Dummies”

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