Why Esports Brands Need Anime
Here is why esports teams should use anime to build media brands
Here is why esports teams should use anime to build media brands
This article outlines the neuroscience behind effective activations that inspire customer action(s) and/or loyalty in the gaming community. Here is what you should know: The estimated 474 million esports fans are a subset
“We do not remember days, we remember moments.” — Cesare Pavese Historical moments are funny – they never seem so historical in the moment. Case
Ted Leonsis is a busy man. On the heels of headlining purchase of esports club Team Liquid, he also launched Monumental Sports Network – a
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News that ESPN entered the eSports fray served notice to the world of sports media. The message is clear: competitive gaming is here to stay.
The symbiotic relationship between live streaming and eSports has catapulted both categories to previously unimaginable heights. Matcherino, a fast-rising startup that just received a $1.25
This is part 8 of eSports Group’s eSports Marketing Playbook. See part 7, here. As the scope and influence of the eSports phenomenon intensifies, it
Even as eSports takes its place on network TV, the original home of competitive gaming content is, and always will be, online. Outlets like Twitch,
eSports has found a new home: Cable TV. Announcement of TBS’ intentions to start and air its own eSports league comes as the 39 year
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