eSports Sponsorship: Winning Consumer Attention and Engagement
Image courtesy of Ryan McGuire via Gratisography.com Marketers are beginning to pay attention to electronic sports (eSports). As video games continue to evolve from hobby
Image courtesy of Ryan McGuire via Gratisography.com Marketers are beginning to pay attention to electronic sports (eSports). As video games continue to evolve from hobby
The eSports Sponsorship Insight is a monthly report containing analysis, perspective, and news on the electronic sports sponsorship marketplace. The report is published by eSports Group, a
Image courtesy of Africa Studio/Shutterstock Electronic sports have come a long way. Research firm Newzoo tabbed 2015 revenues at $325 million worldwide, with projections to grow
The world of electronic sports is coming to a neighborhood near you. As momentum for competitive gaming continues to gather steam in 2016, a startup
Image courtesy of Jason Reed via the Daily Dot As the worldwide market for eSports evolves in 2016, it will directly affect the complexion of
To better depict the topic of marketing in eSports, I’ve compiled a year’s worth of blog posts, articles and analysis into a comprehensive document. Titled
The business of eSports is changing. Specifically, the approach to running team enterprises will undergo drastic changes in 2016. As the number of cheering fans,
This is part 8 of eSports Group’s eSports Marketing Playbook. See part 7, here. As the scope and influence of the eSports phenomenon intensifies, it
This post originally appeared on Darin White’s blog, “The Business Side of Sports” “The rapid growth of eSports has created an entire new category of
Two weeks ago, Nielsen released data from their study on engaging the U.S. eSports fan. Interestingly enough, the two infographics on the link point to a stark dissonance between what’s
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