Esports in the Age of Brand Relevance
According to Interpublic Group (IPG) agency Golin – when it comes to brands, “talkability” trumps truth. Golin’s 2017 Global Relevance Review also reveals that popularity,
According to Interpublic Group (IPG) agency Golin – when it comes to brands, “talkability” trumps truth. Golin’s 2017 Global Relevance Review also reveals that popularity,
We are living in the age of branding. As more and more interactions move towards digital, strong brand presence helps cut through the noise. Everyone
The power of passion is massive. So it’s no surprise that esports – a passion point for millions of millennials across the globe – is
Note: The SlideShare version of the playbook can be found here. In June 2016 Blicx, Ltd. – a market research firm based in the UK
“People have different tastes in games. There are totally different genres. There’s very little overlap,” said George Woo, events organizer at Intel. “They are truly
The eSports Sponsorship Insight is a monthly report containing analysis, perspective, and news on the world of eSports sponsorship. The report is published by eSports
According to Newzoo’s Global Esports Market Report,” brands will spend $325M on direct eSports advertising and sponsoring this year, 49% more than in 2015.” This
“Whether brands can play a legitimate role in e-sports is a question I’d love to see answered,” — Paul Smith, founder and CEO of Repucom
The eSports Sponsorship Insight is a monthly report containing analysis, perspective, and news on the world of eSports sponsorship. The report is published by eSports
The words “brand” and “branding” have long since become cliché. From its roots in the world of commercial products, the term is now apart of
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