Esports Storytelling for Brands and Marketers

July 18, 2021

Tags: , , ,

Categories:Insights, Advertising, Brands, Marketing, Sponsorship

The 21st century revolt against interrupt advertising calls for marketing that will: capture attention, build loyalty, and drive sales for your brand. This reality is particularly relevant in the world of esports – full of digitally-savvy, hard-to-reach consumers.  Fortunately, storytelling is a breakthrough brand marketing tool for connecting with audiences across the world. This powerful … Continue reading “Esports Storytelling for Brands and Marketers”

Understanding Esports Regions

March 29, 2021

Tags: , , , , , ,

Categories:analytics, Insights, Fans, eSports iQ, Brands, Marketing, Sponsorship

“A region is an area of land that has common features. A region can be defined by natural or artificial features.” — National Geographic Encyclopedia   Guild Esports recently signed a two-year sponsorship deal with sandwich franchise Subway. The multi-million-pound partnership covers 55 EMEA (Europe, the Middle East and Africa) markets. It also illustrates how geography factors heavily into esports sponsorship. … Continue reading “Understanding Esports Regions”

2020 eSports iQ Rewind

December 22, 2020

Tags: , , ,

Categories:analytics, Insights, eSports iQ, Advertising, Brands, Marketing, Sponsorship, Streaming

With 2020 ending, here is a look back at all eSports iQ articles published this year. Enjoy!    Latin American Esports Fan Profile A look at competitive video game enthusiasts across Latin America; key insights into audience attitudes, behaviors and lifestyle interests; demonstrates how AI-powered language translation identifies top influencers. [Click here to read] Winning Esports Merchandise The business of esports merchandise continued to evolve in 2020; three data-driven best practices; … Continue reading “2020 eSports iQ Rewind”

Understanding Esports Audience Overlap pt. 3

December 9, 2020

Tags: , ,

Categories:analytics, Insights, Fans, eSports iQ

“At Burning Man, the audience is the show: the boundaries between stage and public overlap and melt. Every form of self-expression, every fantasy… everything has a place.”   Margherita Missoni This is the third, and final, installment in a series dedicated to exploring the overlap between esports interest. See the first and second parts, here and here.   The objective: employ audience analytics to fill … Continue reading “Understanding Esports Audience Overlap pt. 3”

Understanding Esports Audience Overlap pt. 2

December 2, 2020

Tags: , , , , , ,

Categories:analytics, Insights, Fans

“We have made the difficult decision to cease operations for our dedicated daily esports editorial and content…We recognize esports as an opportunity to expand our audience, and we’ll continue to do so through coverage from the broader team for major events, breaking news and coverage.”  ESPN spokesperson via Esports Observer Note: This is the second installment … Continue reading “Understanding Esports Audience Overlap pt. 2”

Winning Esports Influencer Marketing with AI

October 28, 2020

Tags: , , , ,

Categories:analytics, Insights, eSports iQ, Marketing, Streaming, Uncategorized

Earlier this summer, Netflix sponsored a competitive APEX event to promote a new movie title on its streaming service. The Old Guard Invitational was an all-female tournament featuring streamers and aspiring pro players, hosted by esports casters. It was also an example of how to reach esports and gaming audiences.   The revolution will be streamed Video game live streaming is a digital version of the highly social experiences of yesteryear’s arcade games. The growing popularity of this medium has elevated a new generation of creators on platforms like Twitch and … Continue reading “Winning Esports Influencer Marketing with AI”

Page 1 of 41234

Popular posts

Search

Categories

Archives