The 2021 Guide to Esports Influencer Marketing, part 4

February 8, 2021

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Categories:Influencer Marketing, eSports iQ, Brands, Marketing, Sponsorship

Note: This is the final installment of a four part series. Click here to download the entire report (PDF). Dealing with demographics It is always important to connect with audiences that mirror demographics of your target market. This may seem irrelevant since esports fans are typically described as Millennial and Gen Z males. However, according … Continue reading “The 2021 Guide to Esports Influencer Marketing, part 4”

The 2021 Guide to Esports Influencer Marketing, part 3

February 8, 2021

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Categories:Influencer Marketing, eSports iQ, Brands, Marketing, Streaming

Note: This is the third of a four part series. Click here to download the entire report (PDF).  Finding influencers and activating brand ambassadors Riot Games’ League of Legends is the world’s #1 esports title. Case in point: The 2020 League of Legends World Championship drew 3.8 million peak viewers and racked up 139 million … Continue reading “The 2021 Guide to Esports Influencer Marketing, part 3”

The 2021 Guide to Esports Influencer Marketing, part 2

February 8, 2021

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Categories:Influencer Marketing, eSports iQ, Brands, Marketing, Streaming

Note: This is the second of a four part series. Click here to download the entire report (PDF).  How to proceed Traditionally, influencer marketing depends on finding people who are passionate about and active in your niche. For example, a cosmetic and an athleticwear brand will pursue different influencers. In esports, prominent personalities are active … Continue reading “The 2021 Guide to Esports Influencer Marketing, part 2”

The 2021 Guide to Esports Influencer Marketing

February 8, 2021

Tags: , , , ,

Categories:Influencer Marketing, analytics, Marketing

The rapid growth of electronic sports (esports) is changing the face of digital entertainment. Similar growth of digital media has also enabled influencers to flourish in about every major category imaginable. These two mega-trends have given birth to the notion of esports influencers: popular gaming personalities who attract large online followings and empower a refreshing … Continue reading “The 2021 Guide to Esports Influencer Marketing”

The 2021 Guide to Esports Influencer Marketing, part 1

February 8, 2021

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Categories:Influencer Marketing, analytics, Brands, Marketing, Streaming

Note: This is the first of a four part series. Click here to download the entire report (PDF).  Introduction According to McKinsey, electronic sports (esports) is, “a specific subset of online gaming with a focus on the competition between human players…in a video/computer game with predefined rules.” While competing at video games is not new (think: arcade games of the past), it is a novel concept for many outside … Continue reading “The 2021 Guide to Esports Influencer Marketing, part 1”

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