Why Esports Teams Should Go To College

March 14, 2021

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Categories:Podcast, College, eSports iQ, Brands

The latest episode of the eSports iQ podcast series details the challenges competitive video game organizations face building stronger brands. And how they benefit from working with collegiate esports programs. Including: Integrating into local communities Gaining access to new audiences Creating innovative fan acquisition models Previous podcast episodes (in video format) are hosted on our … Continue reading “Why Esports Teams Should Go To College”

Three Reasons Employers Need Esports

April 20, 2017

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Categories:College, Marketing

We are living in the age of branding. As more and more interactions move towards digital, strong brand presence helps cut through the noise. Everyone from universities, cities and even individuals are focusing on brand identity.  Likewise, organizations – vying to entice and keep top talent – should strongly consider esports as a tool in … Continue reading “Three Reasons Employers Need Esports”

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