One Ring to Rule Them All
“I got a really big team. They need some really big rings. They need some really nice things.” Drake Chinese team Edward Gaming (EDG) are League of Legends (LoL) world
“I got a really big team. They need some really big rings. They need some really nice things.” Drake Chinese team Edward Gaming (EDG) are League of Legends (LoL) world
“Those who tell the stories rule society.” Plato Coca-Cola is making noise with its first global campaign since 2016. During its rollout, Selman Careaga, president of the
This is the final entry in a three part series. Click here to download the entire guide (PDF). Your brand can achieve icon status in esports and gaming through cultural branding. Where gamers value your
This is the second entry in a three part series. Click here to download the entire guide (PDF). Online gaming spaces are marked by a shared ethos that members participate in due to passion for games, not because they
This is the first entry in a three part series. Click here to download the entire guide (PDF). There are brands, and there are iconic brands. As
The 21st century revolt against interrupt advertising calls for marketing that will: capture attention, build loyalty, and drive sales for your brand. This reality is
This is the final entry in a three part series. Click here to download the entire guide (PDF). Activision Blizzard’s Overwatch is a popular multiplayer
With 2020 ending, here is a look back at all eSports iQ articles published this year. Enjoy! Latin American Esports Fan Profile A look at competitive video game enthusiasts across Latin America; key
Note: The SlideShare version of the playbook can be found here. In June 2016 Blicx, Ltd. – a market research firm based in the UK
Part I of the series can be found here. The year 2016 has seen increased sponsorship and advertising spend in eSports, to the tune of
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