Esports Storytelling for Brands and Marketers – Part 3

July 17, 2021

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Categories:Advertising, Brands, Marketing, Sponsorship

This is the final entry in a three part series. Click here to download the entire guide (PDF).   Activision Blizzard’s Overwatch is a popular multiplayer game (released in 2016) featuring a rich cast of characters, known as “heroes.” The game’s backstory is set in a time of global crisis, when an international task force … Continue reading “Esports Storytelling for Brands and Marketers – Part 3”

Esports Storytelling for Brands and Marketers

July 18, 2021

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Categories:Insights, Advertising, Brands, Marketing, Sponsorship

The 21st century revolt against interrupt advertising calls for marketing that will: capture attention, build loyalty, and drive sales for your brand. This reality is particularly relevant in the world of esports – full of digitally-savvy, hard-to-reach consumers.  Fortunately, storytelling is a breakthrough brand marketing tool for connecting with audiences across the world. This powerful … Continue reading “Esports Storytelling for Brands and Marketers”

2020 eSports iQ Rewind

December 22, 2020

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Categories:analytics, Insights, eSports iQ, Advertising, Brands, Marketing, Sponsorship, Streaming

With 2020 ending, here is a look back at all eSports iQ articles published this year. Enjoy!    Latin American Esports Fan Profile A look at competitive video game enthusiasts across Latin America; key insights into audience attitudes, behaviors and lifestyle interests; demonstrates how AI-powered language translation identifies top influencers. [Click here to read] Winning Esports Merchandise The business of esports merchandise continued to evolve in 2020; three data-driven best practices; … Continue reading “2020 eSports iQ Rewind”

Presenting the Esports Playbook: For Brands and Marketers

September 13, 2016

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Categories:Advertising, Brands, Marketing

Note: The SlideShare version of the playbook can be found here. In June 2016 Blicx, Ltd. – a market research firm based in the UK – released snippets from a comprehensive survey of 1,125 console and PC gamers. The results captured key data points about eSports participation and fandom. Shortly after, I began collaborating with Blicx – to combine their data with insights … Continue reading “Presenting the Esports Playbook: For Brands and Marketers”

Winning with eSports Advertising – Part II

August 10, 2016

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Categories:Advertising, Brands

Part I of the series can be found here. The year 2016 has seen increased sponsorship and advertising spend in eSports, to the tune of an estimated $661 million – according to SuperData Research. Yet, effective advertising techniques for eSports demographics are far from widely established. Sky-high rates of ad-block software usage further complicate matters – especially … Continue reading “Winning with eSports Advertising – Part II”

eSports, Sponsors and TV

June 6, 2016

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Categories:Advertising, Analysis, Sponsorship, TV

Note: This post contains a preview of the June 2016 edition of eSports Sponsorship Insight. Competitive video games continued their TV odyssey Friday June 3rd, 2016 with the second installment of Turner Sports’ ELeague Season #1. The Group B finals between, Ninjas in Pyjamas (NiP) and G2 eSports, was aired at 10pm EST on TBS, and … Continue reading “eSports, Sponsors and TV”

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