BMW, Manga and Esports Storytelling

May 9, 2021

Tags: , , , ,

Categories:Podcast, Marketing

The latest episode of the eSports iQ podcast series is a discussion BMW’s Heroes of Rivalry manga series. Topics include:


  • How BMW weaves its brand into esports outside the direct context of video games
  • Why manga is a perfect storytelling format
  • What partners like Cloud9, Fnatic, and G2 Esports can learn from the automotive brand

Previous podcast episodes (in video format) are hosted on our YouTube channel.

The podcast is also available on Apple, Google and Spotify. Enjoy!

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