BMW, Manga and Esports Storytelling

The latest episode of the eSports iQ podcast series is a discussion BMW’s Heroes of Rivalry manga series. Topics include:
  • How BMW weaves its brand into esports outside the direct context of video games
  • Why manga is a perfect storytelling format
  • What partners like Cloud9, Fnatic, and G2 Esports can learn from the automotive brand
https://youtu.be/ffK1Hxe3zk8
Previous podcast episodes (in video format) are hosted on our YouTube channel. The podcast is also available on Apple, Google and Spotify. Enjoy!

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